Hannah Coen-Salamanca
Passionately Curious Communicator | Data-Driven Marketer
Hi there! I'm Hannah
I'm an experienced communicator with a demonstrated history of working in nonprofits, higher education and the financial technology industry. First things first, I am passionately curious. I love consuming information, and I never want to stop learning. Second, I strive to maintain standards of excellence each day. I believe iron sharpens: you should sharpen those around you to be better, just as they sharpen you. Finally, I believe in failing forward rather than being afraid of failure.
EXPERIENCE
2018-PRESENT
Marketing Manager, International
NEWFORMA
I oversee website maintenance; manage the marketing and logistics around events and roadshows throughout North America; established a lead capturing process across our global regions. I create content and manage social media channels.
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1,000 new followers on LinkedIn in the first year
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97 percent adoption rate on the conference mobile app
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Oversee 24 trade shows per year
2018-PRESENT
Marketing and Communications
NH URBAN SPORT
NH Urban Sport is as an inclusive, athletic community for veterans and adults in Manchester. I created and launched the website along with adding Google Analytics and FB Pixel tracking; plan and maintain the content calendar on social media; designed the template for periodic email blasts; plan and host quarterly events; and oversee promotion via print and through Facebook advertising, Instagram advertising, and Google keyword advertising.
2016-2018
Marketing Analyst
VESTMARK
I created content for emails, automation programs, social media, blogs, and web — using technology tools such as Pardot, Salesforce, BrightEdge, and Google Analytics — to optimize for SEO and keywords.
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30 percent increase in organic traffic
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Launched Vestmark Pulse blog
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Designed and launched an employee-wide communications campaign resulting in the Boston Business Journal Best Places to Work honoree (#6 in the mid-size company in 2017).
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Ghostwrote content for our CTO on Forbes Tech Council
2014-2016
Communications Associate
NATIONAL COUNCIL FOR BEHAVIORAL HEALTH
I managed the communication needs of the four strategic partners; developed the inaugural Twitter Ambassador program for the annual conference; and I wrote and edited for a variety of channels, including email, web, social media, and print.
2013
Marketing Intern
AMERICAN DIABETES ASSOCIATION
I secured grant funding for the Wichita office's Camp Discovery summer program; and I collaborated with vendors, speakers, physicians, and volunteers to plan the 39th Diabetes Fair and Symposium.
TESTIMONIALS
Alicia Aebersold
Chief Communications Officer, American Psychological Association
"Hannah is a joy to work with. She is both detail-oriented and thoughtful, considering innovative approaches while still delivering results. Hannah's passion for data in the field of public relations is deeply valuable, and she backs that up with a love of learning that ensures that she will always be growing her skills and her career."
Heather Cobb
President, Cobb Communications
"Hannah is a true gem. She is a steady, organized, effective employee. But she is so much more. She is a thoughtful and talented marketer and creative. She is as accomplished at project management as she is at program development, at execution and ideation, at creative and analytics/quality improvement. Her constitution is unparalleled: upbeat, trustworthy, capable."
Khimee Leong
Strategist, Synergist Computing
"Hannah is incredibly dedicated in anything she does. She is always focused and willing to go above and beyond in projects she is tasked to do. She has implemented workflows and project plans for our team that has increased the portfolio of our major sponsors and partners. It's a joy working with Hannah and any team would be lucky to have her!"
EDUCATION
2013-2014
Master's Degree
WICHITA STATE UNIVERSITY
MAC Communications | Emphasis in Crisis Communication Theory | Summa Cum Laude | President, WSU Hunger Awareness Initiative
2011-2013
Bachelor's Degree
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WICHITA STATE UNIVERSITY
Strategic Communication | Minor, Political Science | Cum Laude | Outstanding Strategic Communication Graduate, 2013
2009-2011
Associate's Degree
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COWLEY COUNTY COMMUNITY COLLEGE
General Studies
CERTIFICATIONS & AWARDS
Digital Marketing | 2017
General Assembly
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Merit Award | 2014
Elliott School of Communication
Graduate Qualitative Research Paper
Merit Award | 2013
Elliott School of Communication
Undergraduate Scholarly Paper
SKILLS
Social Media Management
Content Marketing
Blogging
Digital Marketing
Project Management
Editing